VoiceOnyx is taking client care to the next level with a new business listing service that will help clients find you for the care they need. Check it out here.
You could rely on them for an emergency phone call, take-out cravings, wedding attire, and just about everything!
For business owners, these familiar business directory books were an indispensable marketing tool. It literally put their information within arms reach of potential customers.
Telephone companies played a significant marketing role, but that role began to fade as businesses and consumers alike traded in their phone books for computers.
Mounting studies revealed people’s growing weariness of big bulky phone books, and telephone companies grew tired of taking the loss on print marketing. Soon, companies began offering opt-out features, while Verizon began to fade out phone books altogether in test locations.
But there’s a twist.
Directories didn’t go anywhere. In fact, they’re alive and well and still proving the critical role telephone directories play in small business marketing.
Just look to Yellow Pages itself.
According to a recent report, the business directory giant’s online operation receives nearly 70 million visitors a month and lists approximately 20 million different businesses.
Not only do they drive more phone calls and foot traffic to your business, but directories now have the power to boost search engine rankings, integrate seamlessly with social media, and deliver big ROI returns when coupled with strong customer service strategies.
A directory still goes a long way in maintaining good consumer-business relationships, but you’re going to need help.
Fortunately, telephone companies are once again re-emerging with tools to help small businesses squeeze the most marketing power out their listings.
To illustrate, let’s explore how VoiceOnyx’s new business directory management platform is being used to increase search engine visibility, improve social media strategy, and bring the human touch back to customer service.
Get Your Business In Front Of Millions Of Consumers
It’s crucial to get your business’ contact information out there, especially your phone number.
Even with text messaging, chat agents, and email, 75% of consumers agree that calling a business is the best way to get an answer fast.
Moreover, customers are not too forgiving if they can’t find the contact information they want from your website. On average, the majority of visitors only browse websites for 15 seconds before giving up.
If your contact information isn’t clearly listed on your homepage, you risk increasing your bounce rate and losing potential customers to boot.
Besides your website, submitting your contact information to high-traffic business directory sites provide even more opportunities to get noticed and climb up the search engine ranks.
But there are literally hundreds of high-quality businesses directories and little time to manually submit your information to all of them.
To take the hassle out of distribution, VoiceOnyx Presence distributes your business listings to more than 300 directories, including local directories to boost your local SEO.
That’s 300 more opportunities to be seen, called, clicked, and referred. Not to mention, 300 more opportunities to increase foot traffic. In fact, surveys show that more than 50% of consumers visit a business after performing a local search online.
So the more trusted business directories you appear in, the better!
Maximize Your Business Directory ROI With Customer Service
Customer service is the key ingredient to driving the most revenue from your business directory listing.
For example, listing your phone number in a business directory is one thing, but if you fail to impress a potential customer on the other end of the line, that’s money down the drain.
Just a simple, friendly greeting can go a long way.
Unfortunately, the art of delivering exceptional customer service by phone has been lost to helpdesk tickets, knowledge bases, and chat boxes.
But the marketing power of good ole’ fashioned customer service continues to prove itself as new online solutions develop. In fact, according to the Harvard Business Review, 57% of consumers still prefer to call a business instead of using a web-based customer service solution.
Customer service by phone is crucial, but you still have to deliver top-notch customer service online, so customer service via twitter should be just as attentive and friendly as in-person customer service.
Customers want immediacy when they go online, so to help you respond quickly and effectively to online comments and reviews, VoiceOnyx Presence includes an online reputation management tool that alerts you every time someone writes anything about your business.
This way, you can maintain cohesiveness and continuity in your customer service strategy across all marketing channels.
Improve Your Social Media Strategy with With Business Directories
One standout difference from yesterday’s phone books is the ability to fully integrate your business listings with social media.
Today’s business directory sites let you link directly to your company Facebook, Twitter, Linkedin, and other supported social media pages.
This only enhances your social media strategy even more. But as you join more social media networks, managing each page manually becomes a chore. Plus, you need the right analytic tools to know whether or not your social media strategy is hitting the right chord with your customers.
That’s why VoiceOnyx Presence comes with a full social media management tool that lets you publish content, track activity, view metrics, and respond to customers from a single interface.
Customers Still Want Choices and Convenience
Technology may make our lives easier, but it sure doesn’t feel that way when you’re searching endlessly online for a new business.
Plus, now we have online reviews, geo-targeted marketing, and Facebook ads to guide us toward new establishments, but there are still countless of undiscovered gems that can only be found in a business directory.
Yesterday’s phone book achieved something that’s been lost on the internet for years, the thrill of spontaneity.
Remember discovering new restaurants by just randomly flipping through the pages of the phone book?
Fortunately, there are millions of consumers looking for those hidden gems right now, so don’t miss a chance to get discovered by a true foodie or fashionista by passing up on a business directory.
Start with a free snapshot report to see how you rank against your competition, and let a real telephone company help you get noticed.