Jessica Duncan jumped right in and started a business from scratch in 2010. Wonderlink was operating in the telecom industry and, within 4 years, it really started making some progress. Jessica had a good model going and her company had reached a point where it was going against big carriers. “They didn’t like it when you took contracts away from them,” recalls Jessica. “Comcast and AT&T really tried to force us out of the market.” Jessica remembers how she was “a little fish in a really big pond.”
So what kept Wonderlink alive despite the hard competition? “What my customers really appreciated was the customer service,” proudly admits Jessica. “We were not a call center and we provided customers with a better service than they could’ve gotten elsewhere.” Jessica affirms that “customer service was our emphasis.”
In 2014, Jessica and her husband gave birth to their first daughter. At that point, she started exploring the option of Wonderlink being acquired by another company. “I had additional goals and Wonderlink was not making that possible for me,” confesses Jessica. She then started to pursue options for a company that would purchase Wonderlink’s customer base.
Why I Sold Wonderlink to VoiceOnyx
Jessica was personally invested in Wonderlink and had relationships with every single one of her clients. She felt responsible to send her clients to a company that would provide really good customer service. When Jessica met with the team at VoiceOnyx, she had fairly candid conversations from the beginning. “VoiceOnyx and I shared a lot of philosophies about service in general,” recalls Jessica. “This is why I sold Wonderlink to VoiceOnyx,” she proudly admits.
Jessica sold her customer base to VoiceOnyx because she cared about her reputation. “If you are going to refer a client to someone, it is because you truly believe that it is going to benefit them,” confesses Jessica. “It’s not about the money. It’s a sense of camaraderie.”